Phoebe Blamey is a Melbourne-based business coach who helps established small business owners build businesses that are more profitable, easier to run and less reliant on them.
Phoebe is a former mortgage broker who built and sold her own financial services business in late 2024. Earlier in her corporate career she worked in senior roles alongside John Symond at Aussie Home Loans and Mark Bouris at Wizard. She holds an MBA and is the bestselling author of The Happy Money Journey.
Her work centres on the shift from operator to successful business owner: the stage she calls the messy middle; where a business is successful, yet still depends on its founder for every decision, sale and outcome.
She coaches through her framework, the 7 Growth Levers: Money, Clients, Offer, Marketing, Operations, People and Leadership. Each lever holds drivers that shift as a business grows. Phoebe starts with the business owner, their wealth and the life they want, then works the levers that will build a business to support it.
She delivers this through:
- Private one-on-one coaching
- The Million Dollar Conspiracy, a group program for women founders scaling from $200k to $1 million and beyond
- A range of accessible online solutions for small and micro business owners
Phoebe also hosts the popular My Happy Money Journey podcast, and runs a free monthly workshop for small and micro business owners.
Her favourite clients describe her as part taskmaster, part cheerleader. Her approach is practical and grounded in finance, and giving her clients their best life.