At Macidton Consulting, we help business owners and executive teams take control of inconsistent, underperforming, or unpredictable sales. As specialists in sales leadership for SMEs, we embed the strategy, structure, process, and accountability required to turn sales from a source of frustration into a dependable growth engine. We operate as a ...
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Dominic Parsonson
If your people are discounting to close, avoiding difficult conversations or pitching features nobody asked for, the problem isn’t effort. It’s the framework they’re using. We buy on emotion, then justify with logic. So that’s how you have to sell. Our methodology starts with the buyer, specifically, what they’re trying t...
Contact Person
Marcus Corah