Kath Clarke Consulting & IDNTTY Agency help service-based business owners clarify their personal brand, design aligned offers, and build the strategy, systems and content that turn visibility into sales.
Kath Clarke is the owner and founder of Kath Clarke Consulting and the newly branded IDNTTY Agency. Through these businesses, Kath supports professional services firms, small business owners, consultants, coaches, and creatives to build businesses that are aligned, distinctive, and commercially successful.
Kath Clarke Consulting focuses on clarity at the identity and strategy level. Central to this work is the Impact Alchemy, Kath’s proprietary personality-based insight framework developed through more than 15 years working across marketing, leadership, and advisory roles. It translates deep insight into a clear personality profile that articulates an individual’s unique contribution, fulfilment principles, natural strengths, and how those strengths can be used deliberately to their advantage. It also defines a client’s fulfilment culture — the values, conditions, and ways of working that enable sustainable performance and impact.
Kath has delivered the Impact Alchemy work with around 400 professionals, while supporting over 3,000 businesses throughout her career through marketing strategy, keynote speaking, coaching, and consulting engagements. This includes an ongoing consulting relationship with Engie, where she supports leadership capability, personal effectiveness, and strategic clarity within a complex corporate environment.
Once identity and strategic direction are clear, IDNTTY Agency leads the branding and execution. IDNTTY brings personal and business brands to life through bespoke website builds, CRM and automation systems, customer experience and funnel design, visual identity development, and strategic social media marketing. Every build is intentionally designed to reflect the person or organisation behind the brand while supporting clarity, connection, and conversion.
Work is delivered through VIP Days, Fractional CMO support, or one-off project builds, offering flexible, outcome-driven engagement models.
Together, Kath Clarke Consulting and IDNTTY Agency provide an end-to-end ecosystem — identity first, then strategy, then execution — ensuring brands are not just visible, but deeply aligned and built to last.