Dealer Finance Group is a specialist asset finance brokerage helping Australian clients, dealerships, referral partners and small businesses access tailored finance solutions for vehicles, equipment, and personal or business lending. As an award-winning brokerage holding our own Australian Credit Licence, we provide access to more than 40 specialist lenders and a team of experienced finance brokers focused on structuring solutions that make deals work. We work closely with dealerships and referral partners across Australia to improve finance conversion rates and provide reliable alternative lending solutions when traditional options fall short. Our goal is simple: help you turn more prospects into approved clients and keep more deals moving.
About Us
Dealer Finance Group is a specialist asset finance brokerage helping Australian customers, dealerships, and small businesses access tailored finance solutions for vehicles, equipment, and personal or business lending.
Established in 2018, Dealer Finance Group has grown into one of Australia’s recognised asset finance brokerages, known for its ability to structure solutions where traditional lenders may decline.
Licensing & Lender Network
Holding our own Australian Credit Licence (ACL), Dealer Finance Group provides direct access to a panel of 40+ specialist lenders, enabling us to source competitive funding solutions across a wide range of credit profiles.
Our approach focuses on structuring finance scenarios that work for both the client and the referrer, helping partners increase finance conversion rates and maintain deal momentum.
Leadership & Team Expertise
Our team includes a 5-member Management & Sales Leadership Team dedicated to assisting with finance scenarios and complex lending enquiries.
We are supported by 15+ experienced Finance Brokers, including brokers who speak Chinese and Vietnamese, allowing us to effectively support Australia’s diverse client base.
Many members of our team have previously held senior roles within dealership environments, including Finance Managers, Sales Managers, General Sales Managers, and Marketing Heads across multiple dealerships in Melbourne. This hands-on industry experience enables us to understand the real challenges faced by dealerships or referral partners and their clients.
Founder
Dealer Finance Group was founded by Managing Director Hai Truong. Prior to establishing the company, Hai worked as both a Business Manager and General Sales Manager at one of Melbourne’s leading Mazda dealerships. His experience working with diverse client profiles and lender partners shaped the company’s service model focused on speed, transparency, and commercial outcomes.
Why Partners Work With Us
- Hundreds of finance settlements every month
- Trusted by 200+ franchised dealerships across Australia
- 15+ expert brokers ready to assist our partners’ clients
- 1,000+ Google reviews from satisfied partners and clients
Our goal is simple: help partners convert more prospects into approved clients and keep more deals moving.

