Ready or not!
The holiday season is almost here…
But before you start wrapping up for the year, I want to remind you of something.
December is the golden time to connect with customers, increase your engagement, and create ‘last-minute’ sales.
If marketing is the last thing on your mind right now, don’t worry – it’s not too late to make an impact before you head out for the year!
This guide will provide 3 quick and practical tips on using proven holiday marketing strategies to help your business shine this festive season.
Marketing Tip 1: Run irresistible holiday promos
Offer limited-time discounts
Everyone loves a discount at this time of year!
o Incorporate a festive theme to put a twist on your ‘exclusive deal’
o For example, a ‘Holiday special’ or ‘New Year Countdown’
Give a gift with a purchase
Everyone loves receiving a gift!
o Include a holiday-themed gift with your service to give your customers a little Christmas cheer
o For example, a Christmas card or a creative item related to your business
Marketing Tip 2: Festive social media campaigns
Share holiday-themed content
Tis the season to be jolly, so share this on your socials.
o Use festive visuals or videos
o It’s a great way to show how your services can improve your customers’ holidays
o For example, try a “12 days of (your service)” series or a countdown to New Year’s specials
Create stories or polls
Keep your audience entertained!
o Use interactive features on Instagram and Facebook to ask questions
o Run polls related to your service
o For example, ask, ‘What’s your favourite family Christmas tradition?’
Marketing Tip 3: Themed email marketing strategies
Send a ‘last-minute’ holiday reminder
Most of us feel time pressure at this time of year, and things can easily be forgotten.
o Send out friendly email reminders highlighting deadlines for booking your services or claiming special holiday deals
o Keep it festive, and remember to use direct calls to action, like a ‘Book Now’ button, to make it easy
Add a personal touch
Use your email lists to send personal messages to groups of your customers.
o Share your best wishes for the holiday season and wish them all the best for the new year
o For example, thank your best customers with exclusive offers
Bonus marketing tips for the festive season
o Partner with like-minded businesses to create festive season bundles that appeal to your customers:
o Event planners with catering services – ‘All-in-one holiday party prep’
o Photographers & makeup artists – ‘Holiday family shots’
o Personal trainers & nutritionists – ‘New Year, New You’
o Social media managers & virtual assistants – ‘Done for you package’
o Copywriters & webdesigns – ‘Festive website makeover’
o Spas & handmade products – ‘Holiday self-care package’
· Remember to include posts about the new year! Focus on January with posts and promos like ‘Start the new year right’ to prompt customers to book early and not miss out on your service in the new year.
Use a social media manager to make the most of this festive season
If you don’t have time to manage your social media with everything happening right now, consider hiring a social media manager.
I can help you embrace last-minute marketing strategies so you can end the year on a high note and settle into 2025.
Let’s be creative, stay festive, and use your holiday marketing efforts to show results.
You can see more about my digital marketing services right here.
If you have any questions or would like more information, please get in touch with me.
Merry Christmas to you all!