Feeling the mid-year slump? Here’s how to reignite your content strategy.
Let’s be real. Mid-year hits hard!
That fresh New Year energy is long gone. You’ve been showing up (mostly), posting (when you can), and juggling content creation with…
Everything else in your business.
Now it’s June. And your content strategy? Feeling a little flat.
If that sounds familiar, you’re not alone. Around this time of year, I see so many clients go through a classic content slump. You’re not lazy. You’re just tired, busy, and (let’s be honest) possibly sick of thinking about what to post next.
But here’s the good news – you can bounce back. Let’s discover how to revitalise your content without burning out.
Why the mid-year content strategy slump happens (and why it’s not your fault)
Here’s what most business owners forget:
Content planning is mental overload!
Every post, caption, reel, and newsletter adds up. And if you’ve been winging it for months or haven’t taken a step back to reset? You’re probably running on fumes.
Here are a few signs that you’ve hit the slump:
You’re avoiding your socials (even though you know you ‘should’ post)
You’re recycling the same content over and over
You feel disconnected from your audience and your own offers
You’re second-guessing every post you draft
Let’s fix that.
Start with a content strategy reset – not a revamp
Before you delete your Instagram and move to a remote cabin (tempting, I know), pause and reset. You don’t need a complete rebrand or 17 new content buckets.
You need a moment to realign.
Here’s a simple 3-step reset I recommend to clients:
1. Look atwhat’s worked
2. Revisit your goals
3. Reconnect with your audience
This reset doesn’t take long. But it will instantly lift the fog.
Bring your content strategy back to life (without starting from scratch)
Here’s the magic word:structure.
You don’t need to post everyday or follow trends to the letter. But you do need a clear, simple system that removes the guess work.
Try these 5 quick wins:
1. Pick 3 core themes
Whether you’re a coach, creative or service-based business, anchor your content around 3 topics. For example:
Behind the scenes
Client results
Tips or education
2. Batch your content
Spending 2 hours batching a fortnight of content beats 14 nights of last-minute scrambling. Use templates.Reuse ideas. Get clever with repurposing.
3. Use a prompt calendar
Stuck for ideas? I’ve got you covered with a 30-day content prompt calendar tailored to your industry.
Email me to request a copy here.
4. Plan one pillar post a week
A single, quality post (like a mini carousel, client story, or juicy reel) can do more for your brand than 5 filler posts.
5. Let go of perfection
Posting something thoughtfuland helpful beats radio silence. Every time!
Content strategy outsourcing = the mid-year energy booster you didn’t know you needed
At this point, you might be thinking, ‘This sounds great Sam, but I still don’t have time to do it all’.
That’s exactly why outsourcing your social media content can be a game-changer.
When clients bring me on to manage or support their content strategy, they instantly get:
A fresh pair of eyes on what’s working
A clear, simple plan tailored to their goals
Strategic content done for them (with their voice and values baked in)
It’s not just about saving time. It’s about making sure your content actually does its job (while youfocus on yours).
Ready to shake off the mid-year content strategy slump?
If you’ve been stuck in content limbo, mid-year is the perfect time to reset, refresh, and get strategic.
Remember:
A few tweaks go a long way
You don’t need to do it all yourself
A smarter system (or a little support) can bring your socials back to life
Want help creating content tthat actually connects?
If you’re done trying to figure it out on your own, I’d love to help.
Let’s chat about where you’re at, what’s feeling hard, and how we can get your content working (again).
Book a free discovery call here
You bring the mid-year slump. I’ll bring the strategy.