Your website is often the first impression customers have of your business. But keeping it updated and performing well can feel overwhelming, especially when you’re short on time or lack technical skills.
That’s where Artificial Intelligence (AI) comes in. AI-powered tools can help you check, improve, and maintain your website without needing to be a developer.
It might seem strange for a web developer to encourage using AI tools, but I genuinely believe this technology is here to stay. My goal is to help my clients stay ahead by using the latest digital tools to make website management easier, smarter, and more efficient.
In this guide, we’ll walk through how to maintain a website with AI: from testing for errors to improving SEO, content, and accessibility.
(Prompts are written for ChatGPT but can also be used with other AI tools like Grok, Gemini, or Claude.)
1. Use AI to test your website
Check for errors
AI tools can quickly scan your website text to catch spelling, grammar, or phrasing mistakes that may affect professionalism or clarity.
Prompt:
“Here’s the text from my webpage [paste content]. Can you check for spelling, grammar mistakes, and any awkward phrasing?”
Check all content links
Over time, links can break as pages are moved, renamed, or removed. Broken links can frustrate visitors and damage SEO.
You can use tools like Ahrefs Site Audit, or Screaming Frog to scan your site, then use ChatGPT to interpret the results.
Prompt:
“Here’s content from my webpage [paste content]. Can you list all the links and show where they point to?”
(Optional follow-up after using a link checker:)
“Here’s my broken link report. Can you group these by priority and suggest replacement URLs?”
2. Use AI to Improve Your Website Content
Create stronger statements and taglines
Headings and section titles are more effective when they’re concise, emotional, and keyword-relevant. AI can reword or reframe your copy to give you multiple options that fit your tone and message.
Prompt:
“Here’s the content from my webpage [paste content]. Can you suggest a few alternative titles or statements that fit the same message but use different phrasing?”
Create FAQs from your website content
FAQs improve SEO and help customers find quick answers. AI can review your existing content and create simple, relevant FAQs to add to your site.
Prompt:
“Here’s my page content [paste content]. Please generate 5–7 Frequently Asked Questions with short, clear answers.”
Re-purpose old content
Older blog posts and articles can often be refreshed for new audiences and search trends. AI can help rewrite, update, and optimize them for current keywords and readability.
Prompt:
“Here’s my blog post from 2021 [paste content]. Please update it with fresh information and add any trending keywords for 2025.”
A Note on Copywriting
AI is an excellent support tool for maintaining and refreshing your website content, but it’s not a substitute for a professional copywriter.
For best results, especially when it comes to brand voice, emotional connection, and conversions, work with a professional copywriter.
AI can help with everyday updates and brainstorming, but a human touch ensures your message feels authentic, on-brand, and persuasive.
3. Optimize SEO
Meta Titles, Descriptions, and Keywords
Strong SEO comes down to using the right keywords and clear metadata. AI can help ensure your pages are search-friendly and aligned with your business goals.
Prompt:
“I want to rank for [insert keyword]. Can you write a meta title (under 60 characters) and a meta description (under 160 characters) for this page?”
“Here’s my blog/article/product description [paste content]. Can you suggest 5 keywords I should target?”
Optimize image file names and meta tags
Images play a huge role in SEO and accessibility. Search engines can’t “see” your images, so they rely on the file name and alt text (meta tag) to understand what the image is about.
AI tools can help you rename your images, write better alt tags, and even generate SEO-friendly captions.
Rename your image files before uploading them:
Instead of IMG_1234.jpg, use descriptive names like web-design-agency-melbourne.jpg or handmade-ceramic-mug.jpg.
Write descriptive alt text (meta tags). Mention what’s in the image and its purpose: include a keyword naturally if relevant.
Keep it simple and relevant, for example:
- ❌ Bad: image of something nice
- ✅ Good: small business website design project for local café in Sydney
Prompt:
“Here are my image descriptions
“Here’s a list of my image filenames [paste]. Can you write clear, keyword-optimized alt text for each one that fits a business website?”
“Here’s the HTML from my web page [paste or describe it]. Can you list all images and create SEO-friendly file names and alt tags for them?”
4. Use built-in AI tools on Squarespace & Shopify
Both platforms now include built-in AI tools that make content creation and optimization easier:
Squarespace AI tools:
Squarespace AI: Helps you write headlines, product descriptions, and blog drafts quickly and in your brand voice.
Squarespace AI SEO Assistant (NEW): Analyzes your site’s overall SEO performance and helps refine meta titles, meta descriptions, and image optimization (alt text)
Shopify AI Tools:
Shopify Magic: Creates product descriptions, email copy, and SEO recommendations tailored to your store. It can also help write concise image alt text for products, improving both SEO and accessibility.
Prompt examples:
These built-in tools can help with product descriptions, blog headings, and image optimization without needing separate software.
“Write a short, engaging product description for [product name] that highlights [key benefit].”
“Suggest 5 alternative titles for my blog post about [topic].”
“Review my product images and suggest keyword-rich alt text for each one.”
5. Use AI to help display reviews on your website
Customer reviews are powerful social proof. If you can’t embed them automatically from Google, TripAdvisor, or LinkedIn, AI can help you reformat and repurpose them for your site.
Prompt:
“Here’s my Google Reviews page [paste link]. Please extract the reviews into a Word-friendly format so I can copy and paste them onto my website.”
Final Thoughts
Learning how to maintain a website with AI doesn’t require technical skills. With the right tools, you can:
- Catch errors before customers see them.
- Keep your SEO and content fresh.
- Maintain a professional, user-friendly website.
AI acts as your virtual website assistant, helping you stay on top of updates while freeing you to focus on running your business.
About the Author
Meirav Dulberg is the founder of Webby Web Design, a Melbourne-based boutique web design and development studio she established in 2007. She combines her background in business strategy, marketing and technical skills to build custom websites (on platforms like Squarespace and Shopify), offering not just design and development, but ongoing support, training and strategic guidance, especially focused on small business owners. Get in touch here