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Now’s the time to give your website a seasonal refresh
The holiday season is approaching, and now is the ideal time to make sure your website is ready for increased traffic and festive shoppers. Even small updates can make a noticeable difference in how polished, current and conversion-friendly your site feels during this busy period. See my tips below, all simple to implement and especially easy for businesses using platforms like Squarespace and Shopify.
- Refresh your homepage banner and visuals
Seasonal visuals instantly set the tone for holiday shoppers. Updating your hero banner or adding subtle festive elements helps your site feel timely and keeps visitors engaged. For Squarespace and Shopify websites, this is a quick win that delivers immediate impact.
- Update keywords and content for holiday search intent
Search behaviour shifts significantly in the lead-up to Christmas. Review your metadata, add holiday-focused keywords and ensure your content reflects what customers are searching for. Whether you’re on Squarespace or Shopify, these SEO updates can improve visibility and capture high-intent traffic.
- Add subtle festive branding and engaging touches
Small touches like seasonal colour accents, customised icons or gentle animations can refresh your brand without overwhelming your design. Interactive elements such as countdowns or mini campaigns can also increase engagement, something every business can benefit from, regardless of platform.
- Curate your holiday collection and streamline shopping
If you sell products or offer giftable services, create a dedicated holiday collection or gift guide. Clear navigation and curated categories make it easier for customers to find what they need quickly. As a Shopify expert, I often see this leading to higher conversions during peak periods.
- Communicate timelines, shipping cut-offs & holiday availability
Set clear expectations by displaying shipping deadlines, delivery timeframes and special holiday hours. An announcement bar or homepage notice ensures customers can plan confidently, reducing support queries and improving the overall user experience.
About the Author
Meirav Dulberg is the founder of Webby Web Design, a Melbourne-based boutique web design and development studio she established in 2007. She combines her background in business strategy, marketing and technical skills to build custom websites (on platforms like Squarespace and Shopify), offering not just design and development, but ongoing support, training and strategic guidance, especially focused on small business owners. Get in touch here