How to Build Genuine Connections that Lead to Meaningful Business Opportunities
By Margaret Cunniffe, Founder & Networking Concierge
VIP Business Network
“The right connection can change everything – not just your business, but your sense of belonging.”
If you’ve read The Authentic Guide to Networking, you’ll already know we do things a little differently at VIP Business Network.
We believe networking should feel human — not transactional. That’s why our members don’t just exchange cards — they build relationships, refer each other with confidence, and collaborate in ways that genuinely move their businesses forward.
This blog expands on the guide with five practical mindset shifts that can help turn casual conversations into meaningful collaborations.
- 💬 Lead with Curiosity, Not Credentials
Most people default to their job title or business pitch. But genuine conversations start when you ask someone what lights them up, what they’re passionate about, or what they’re working on that excites them.
Try this instead:
“What brought you into this line of work?”
“What’s been the most rewarding part of your year so far?”
When you show curiosity first, you open space for meaningful dialogue — not just transactional talk.
- 🤝 Share Your Story, Not Your Services
We all have a story — a reason why we do what we do. When you share yours with vulnerability and warmth, people remember you.
Rather than launching into a pitch, try simply expressing what drives you and why you care. This builds connection on a human level — which is where real collaboration begins.
- 💡 Think “How Can I Help?” — Not “What Can I Get?”
One of the most powerful questions you can ask in any conversation is:
“Is there anyone in my network you’d like to meet?”
This single question reframes the relationship. You become a giver, a connector — and in doing so, you often find that value flows back your way in unexpected and meaningful ways.
- 🧭 Consistency Over Intensity
One event won’t change your business. But showing up regularly, being seen, and being consistent — that’s how trust is built.
At VIP Business Network, we see the greatest impact from members who attend often, give generously, and build their visibility one authentic interaction at a time. It’s not about being everywhere — it’s about being genuinely present in the right rooms.
- 🪴 Follow Up with Heart, Not a Hook
Forget the generic “great to meet you, here’s my brochure” email. Instead, follow up with a personal message that reflects the conversation you had.
Try something like:
“I really enjoyed hearing about your community work — here’s that article I mentioned.”
“It was great to meet you. Let’s grab coffee sometime — no agenda, just a chat.”
Follow-up isn’t about closing. It’s about continuing.
About the Author
Margaret Cunniffe is the Founder of VIP Business Network and proudly known as the Networking Concierge™. Since 2013, she has been helping professionals and business owners connect in a way that’s warm, meaningful, and effective.