We invest in personal trainers, business coaches, life coaches why not a stylist?
With the rise of fast fashion, the strength, power & ease of online shopping. It is so easy; convenient & thrilling is it to have your purchases delivered right to your door.
The excitement of perusing your favourite sites, the thrill (& sometimes quandary) of purchasing online. Will it fit? Will it look like the picture? Is the colour true? is there enough information eg fabric composition? You take the plunge…. now we wait.
It all happens during an ad whilst watching your favourite shows. Online shopping couldn’t be easier.
What do we miss in this experience? guidance? touching the fabrics (are you one of those people who touch most garments in a shop & make decisions based on that? Me too)
Someone I have always admired is Mary Portas. She is known as the Queen Mary of Shopping in the UK. I was lucky enough to meet her when she came out to Melbourne for Fashion Week one year. (Such a highlight)
In Mary’s book called “How to shop with Mary Queen of Shops’, she talks about tribes.
The Classicist – not necessarily an exciting look. Trends come & go, she repeats her own mantra: simple shapes, natural fabrics (not a synthetic in sight), neutral palette. Lots & lots of navy. However, she may spend more on one item than many spend on a whole wardrobe. Value per wear is definitely her mantra.
The Forever Forty – She’s past suffering for fashion. She knows what she wants & is past caring is it’s cool. The most powerful woman in fashion as she has the most money & experience to know what’s what.
The Fashionista – She is no mere lazy label lover. The labels she loves you may hear of in another year or two. By then it will be old hat to her. She is the cutting edge of cutting edge. Absolutely dedicated to the artistry of the designer…. often refers to her garments as ‘pieces’ not ‘clothes’ Fashion is Art.
Miss Vintage – Fashion is all about recycling & reinvention. Sometimes it is designer clothing but most importantly not a piece that someone with a big bank account will usually find.
The Bag Hag – Let us call it an obsession. A desire for beautifully designed leather goods both small & large knows no bounds. Clothing is a secondary issue.
The Bargainista – Once upon a time, designer wear meant big bucks. Now designers are so accessible online. Diffusion labels are available. Middle market styles are so quick to embrace catwalk styles now that can be found in other thrifty ways. This girl seems like a hip chick. She loves fashion but is money minded.
Mrs. Safe – Not particularly unfashionable however nothing particularly fashionable either. Feminine, not tarty, not too pricey. Not fussed either way. Therefore, shopping is a challenge as there aren’t definitive tastes.
The Label Lover – Not as many fashion thoughts herself. Labels are her thing. Logos, statement labels rather than the craftsmanship itself. In truth, she must have a large overdraft.
The Originator – She resides in a nether world; few can enter successfully. Never seen in the confines of tailoring or yoga gear. Somehow the carefree ‘I just threw this on & still manages to look fabulous & carefree’ Effortless, stylish, slightly bohemian-without-the-tie-dye clothes vibe. She collates pieces from her travels. Elegantly understated…..
Although these tribes or groups are Mary’s observations, there is a lot of truth to them. Retailers focus their front windows, displays, marketing campaigns, styling, colour palette. It can be so overwhelming. Too many choices.
So why bother with a Personal Stylist? Why spend that money?
• Well, you have left your corporate life…(A Thelma & Louise moment…freedom!) So, now you can really reflect on your personality. Your creativity. The inner you. What was that again?
• Although you love your skinny jeans on the weekends, somehow, they don’t seem right for a business meeting.
• Or your body has changed shape so much.
• You haven’t really spent a lot of time & focus on clothing over the last few years. Money has gone towards other thingsnesting, children etc
• You love to look effortless but how do you do that?
• You may have too many basics in your wardrobe. Let’s inject a bit more personality.
• Or do you have too much personality & feel like a kaleidoscope…..
• What do you focus on first?
We invest in personal trainers, business coaches, life coaches why not a stylist?
In my experience each time that I have had a major life change, whether that be a change career-wise or left a significant relationship, it has helped me move forward to update my look.
When I am making a presentation or an important meeting, I want to know that I am presenting at my best. The last thing that I want to be worried about is not feeling my most authentic self.
Did I mention that I once taught an entire hour-long seminar with the lining of my skirt caught in my waistband, so my skirt was completely sheer? Not one person told me…..
My top tips when selecting your Personal Stylist
One-on-one personal styling is just that, a personal experience. It is really important that your stylist truly listens to you. In my experience, it is as much what you don’t say as what you do. Often it is hard to articulate what you do & don’t like.
Is she listening to you & your special uniqueness? or showing you a generic look? There is a difference between encouraging you to be open to new concepts & pushing you to be someone you are not.
Let’s tell YOUR story. Our story isn’t a straight line…..it is wonderfully windy & crooked.
So, let’s reflect that in your aesthetic.
Ideally, you want the experience to be a positive, fun experience. Many clients have said to me ‘I was so nervous, but you made me feel completely at ease. You didn’t judge me’ Such a beautiful compliment but also so true. Who wants to be judged when we are growing & evolving? That is why we are getting professional help!
2 – Experience
Does your stylist have experience? If so, what? Does she have a design background? An image consulting background? Many years of working with actual clients.? Formal qualifications?
As a qualified Fashion Designer working with patterns, fabric & dressing all sorts of body shapes this is a skill. Dressing a standard size body can often be easy to make look good. It is those of us who are not a stock size that can be the challenge. Perhaps you have hips of a size 14, a waist of a 10 with small shoulders & a full bust. This is where knowledge & experience comes in to play.
A professional with experience will be able to listen, ask questions, then guide & teach you with ease. It is the years of practical experience that streamline your time together. You are not paying for someone to ‘work it out’ or be the guinea pig. An experienced stylist is worth their weight in gold. The experience will flow with ease & confidence.
3 – Their Style
Does your prospective stylist have a great personal style herself? When I go to a hairstylist, of course, I look at her hair. We expect her hair to be pretty fantastic. No regrowth or look like it hasn’t been washed for ages.
The same goes for a stylist. She may have a different style to your style but consider the following:
• Does she look authentic in her aesthetic? or uncomfortable?
• Does she look like someone who reflects her personal style & personality?
• Does she seem to know how to put herself together?
• Perhaps a look that you admire?
Maybe she has that effortless casual style you are aspiring to? Or more polished? Or one of the ‘tribes’ that Mary Portas talks of?
To me, the most important thing is that she has a great sense of style herself.
The perfect Stylist will:
• Understands that you are a multi-dimensional woman.
• Educate you with tools that you can use in your own time.
• Empower you rather than create dependency.
• Understand your unique individuality
• Guides your outer style to reflect your inner world
• Values your femininity & strength.
• Create a program that suits your needs & time limitations.
• Has flexible customer-focused support & makes you feel heard.
Let’s create an ‘effortlessly chic’ wardrobe, reflecting the authentic you. So you can focus on your clients.