As business owners, you’ve spent the last two years balancing the effects of the Covid-19 pandemic, protecting your staff and trying to navigate your way through Government restrictions. Now that limitations are beginning to ease in Victoria, your marketing strategies and plans will need to be adjusted to suit your current business model.
Businesses face unique marketing challenges
Recently, we have been working with many of our clients to adjust their strategies and communication to suit the current market conditions. Amidst this crisis, businesses should still be looking to market for the long term.
Here are some simple tips to keep on top of your marketing
👉 Review and update your current marketing strategy and plan
You may need to pause some campaigns or bring forward those that are more relevant.
Understand which activities are a priority and which can be implemented down the track. A flexible plan is important in this rapidly changing environment. If you feel overwhelmed, simply focus on a small number of marketing activities that you can achieve.
👉 Know what you want to achieve
Determine your marketing goals now and for the long-term, and how they relate to and support your overall business goals.
👉 Revisit your buyer personas
Make sure they are still relevant to your target audience as they may be impacted by large scale events like the pandemic.
Consistently monitor your customers’ behaviours and buying needs. Look into your customer engagement, survey data and really listen to what your current customers are saying. This will provide you with key insights into shifting behaviour.
👉 Review your key messaging and tone of voice
Consider all your communication with your clients, from emails to social media posts, website, blogs and printed media. Most customers remain open to receiving marketing messages, as long as you show empathy to the current situation and overall uncertainty.
👉 Content is always important but it’s even more so, now
Many people still work from home and spend a lot of time online. Your content must provide value to your target audience through:
- authentic storytelling
- connection and support
- provision of knowledge, education and reassurance
- introduction to something new that will make their life better or easier
Be aware of alternative marketing options that will help you engage with your customers.
👉 Build brand awareness and engagement with your target audience
Marketing activities must be consistent and regular. Planning and scheduling your marketing activities in your calendar helps you stay on top of your marketing strategy.
Marketing is an essential component to any business. It builds awareness and trust with your audience to generate new leads, and builds strong relationships with existing customers so they keep coming back for more.
Covid-19 has changed the way we work, how we interact with others, and our everyday life.
Don’t hold off on your marketing while you wait for the world to come back to normal. Take this unique opportunity to evolve, explore and learn. Take a chance by adapting your marketing to meet the opportunities this ‘new normal’ may bring!
Ready to put marketing back on your priority list?
Book your free 30-minute business marketing consultation to explore how our services will benefit your business.
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