Pull up banners are fabulous marketing tools. They’re versatile, cost effective and portable. A well-designed pull up banner will capture your audience’s attention, communicate your message and keep your brand and business front of mind.
So what makes a great pull up banner? Here are some things to consider:
Branding, branding, branding. Put your logo at the top and make sure you use your brand colours and fonts. You want to make sure your business is clearly recognisable from a distance. Whether you’re exhibiting at a trade show or selling your product at a market, if your ideal client is looking for your stand you’ll want them to be able to find it.
Think big and keep it simple. Just because there’s more space on a banner than on other print materials, it doesn’t mean you have to fill it with more words. Think about one important message and how it can be communicated with imagery, colour and a few, impactful words.
Use quality images. If you’re going to include photographs (raster images) they must be high resolution so they will print clearly in a large format – no-one likes a fuzzy photo! And all brand and logo elements have to be vector. Read this article to find out more about vector files vs raster files and why they’re important.
Include a call to action. This can be as simple as contact information but could also be a special offer related to your business. Think about the goal of the banner and how it’s going to tell people exactly what to do next.
Consider practicalities. Think about where your banner is going to sit in the real world. For instance, is it going to be behind a table at an exhibition, or be obscured in any way by a point of sale stand or other furniture? Remember not to put important information low down – people are unlikely to read at knee level!
Test it. Print out a proof (it doesn’t need to be printed at full size), stick it on a wall, stand back a couple of steps and see if you can read it.
Proofread. Double check all spelling, grammar and, in particular, contact information like phone numbers. Remember to scan QR codes to make sure they work. And get a second person who’s not as close to the design creation to check it too.
And finally print it. There are lots of options for printing pull up banners, from online, budget suppliers to more expensive ones, but keep in mind you get what you pay for. If you want your banner to last it’s worth paying a little more. A banner that is going to be used frequently or used outside definitely needs more robust hardware.
If you want your pull up banner to stand out from the crowd get in touch.
