I love Pinterest – I use it all the time both for work (design trends & inspiration) as well as
personal – home décor, recipes and ideas.
I set up an account for Webby a few years ago but neglected it – did not even link to it from
my site as I did not feel it will generate business.
Recently I did a Google search for my business name (as I often do) and to my surprise, my
Pinterest account appeared very high on page 1…. This was great but my boards were so
old with outdated folio that I had to quickly update and make my Pinterest account relevant
and on brand.
This got me thinking about the connection between Pinterest and SEO and after a bit of
research I found that for some industries it is super important to be present & active on
Pinterest as not only it is a great search tool but will also help with your website ranking (if
set up correctly).
What is Pinterest?
Think of it as a library of scrapbook – a place to store ideas and inspiration.
As a business on Pinterest, you share content on Pinterest boards. Boards are a selection of
‘Pins’ which like bookmarks that same online content.
You can have as many boards as you want, organised by categories to make it easy for your
followers to find the content they’re looking for.
Pinterest Stats
Sam McFarlane from Sam Says – a social Media expert provided me with some data:
Pinterest’s User Base and Market Penetration in Australia
- As of the beginning of 2023, Pinterest boasts 3.45 million users in Australia, which
represents 13.1% of the country’s total population. - Pinterest’s advertising reach extends to 13.6% of Australia’s internet users,
showcasing its substantial penetration in the digital space.
Global and Demographic Insights
- Globally, Pinterest has over 463 million monthly active users, underlining its
significant presence in the social media ecosystem. - In the U.S., Pinterest achieves an 83% reach among females aged 35-54, a
demographic known for influencing 80% of household buying decisions. - Pinterest is a preferred platform for planning life’s significant moments, with 85% of
women utilising it for this purpose, compared to 44% for Instagram.
Usage Trends and Marketing Potential
- A notable 52% of Pinterest users engage with the platform to explore food and drink
ideas. - Monthly, 52% of American Millennials turn to Pinterest, citing it as a source of
inspiration for realising their dreams more than any other platform. - The platform sees 28% of global marketers leveraging its unique audience for
campaigns, highlighting its value in strategic marketing efforts.
User Engagement and Platform Preferences
- Advertisements on Pinterest are perceived as 1.4 times more relevant than those on
other social media platforms, indicating a high level of user engagement and content
resonance. - A strong sentiment among 90% of users is that Pinterest maintains a positive
environment, a testament to the platform’s community management efforts. - The average session duration on Pinterest is 4 minutes and 50 seconds, reflecting
significant user engagement. - A vast majority (85%) of Pinterest interactions are on mobile devices, emphasising
the importance of optimising for mobile experiences. - Pinterest’s extensive content library, with more than 2
How can Pinterest help with SEO?
Pinterest is one of the largest website traffic drivers in the world – it is an excellent tool that
can help increase links back to your website which means more traffic.
It is in fact more effective at directing traffic back to a website than any other social media
platform as users need to click on the pin to go to your site to view full content – unlike
Instagram – every pin includes a link. This makes it easy to lead it back to the source of the
image.
This feature allows you to share both written and visual content and direct users back to your
website in the process. For example, a pinned recipe will only include a photo and name – to
read the recipe user must click to your site.
As your pins get more popular, it increases the number of links pointing back to your website
and boosts its visibility for Google. Over time, this can lead to higher rankings on Google
search results pages.
In conclusion, you can bring a large number of new visitors to your website by posting
images of your products on Pinterest.
Don’t forget – Pinterest is it’s own search engine.
Pinterest if a creative tool so popular with creatives, fashion, arts & crafts, D.I.Y., cooking &
baking & event / wedding planning.
With a huge database of pins it is a search engine that will help you introduce your business
website or blog to a whole new audience.
It’s a great channel to engage and educate customers as it is full with tutorials, infographics,
recipes, and ideas – all can link back to your website.
See below Webby’s Pinterest account – showcasing my portfolio with a bord for each
category. https://www.pinterest.com.au/webbywebdesign/