Video has become an essential part of our lives, as various platforms take over social media and general marketing. On a daily basis, we are shown sponsored video content on social media and seek out video testimonials to ensure quality in products or services.
In response to this, the everyday consumer is becoming savvier in regards to the content they interact with. Although quality in video is essential to your business’s success, the process to ensure this can seem overwhelming; that’s where we come in. Let us break down how to produce the best video for your business.
Begin by identifying what story your video is telling, is it a corporate video production? A powerful testimonial? Perhaps a company training video? Start by identifying a clear vision of your goals, who you want to reach and a call to action.
Pinpoint your target audience and craft the message you would like to convey with them in mind. You may need to hire a scriptwriter and producer to further clarify the message in the most optimal way.
During this stage, finalise the script of what you want to express in the video. If you need to further visualise the video, storyboarding can be an effective tool. Find exactly where you want to film, keep in mind you may need multiple locations and make the necessary preparations to secure the location.
Make sure to source local talent if you wish to utilise actors in your video. Most importantly make sure access to the exact equipment you need. This includes; lights, microphones, and of course, cameras. If you need the expertise of a professional videographer, make sure you have one on board.
Now, it is time to roll the camera. When you arrive to your location be sure everything organised in the planning and preproduction stage is all set and arrange the equipment to begin.
Depending on your goals for the video, production can take anywhere from minutes to months. Depending on how well your initial plan is followed, you may need spend more or less time then you originally thought. Make sure to capture multiple takes and multiple angles to get the exact footage you need. You possibly will also need to capture B-roll and/or cutaway scenes to enhance your storytelling.
Now that you have all the raw footage, it’s time to cut it together to make your story come to life. Transfer the material to your desired editing software and splice together the filmed clips and B-roll. At this stage, you can also add special effects, text, graphics and music to create a finished product. You may need to outsource a professional video editor to maximise the quality of your video.
At this stage, you are ready to export and distribute the finalised video. Figure out what size, quality and resolution you need based on which platform you would like to share to. Lastly distribute your video onto the platform, website or social media outlet you wish to share it in.
Now, you’ve successfully completed the planning, filming, and creation of your video! In today’s digital marketing landscape video content is indispensable. Though the process may seem intimidating, breaking it into smaller steps and at times collaborating alongside professionals can ensure the best results.