As we work through a time of uncertainty due to the pandemic many businesses have had to quickly pivot marketing campaigns and marketing messages, put other marketing activities on hold and find other ways to connect with their audience.
The season of Spring can mean a time for rejuvenation for many people. For businesses, it’s a great opportunity to review marketing activities to see what’s working and what isn’t, make improvements to them or even start a fresh new marketing campaign. It can also be a good time to renew your marketing strategy to stand out from the crowd and help grow your business.
Here are some tips to help you revitalise your marketing this Spring:
🌱 Planting the seed:
Are you ready to grow and develop a deeper connection with your audience? Storytelling plays a big part in your brand and helps customers not only trust you, but also feel more connected to you and your business. It allows you to communicate the meaning behind your brand, your knowledge and how your brand helps your audience.
Brands such as Nike and Apple use storytelling with their products and services to create content that inspires interaction and curiosity.
🌱 Birds of a feather stick together:
Do you know who your target audience is? Do you know how to attract your target audience?
By understanding who your target audience is, it will help you develop marketing messages that will build a connection with your audience and determine what marketing activities you will use to reach your audience and the type of content that you will produce.
🌱 Water, feed, fertilise:
How do you grow if you don’t continually communicate with your audience? An ongoing relationship with your target audience helps build a solid foundation that will continue to grow over time if you treat it right. Make sure you are consistently sending your marketing messages across a mix of marketing channels that are relevant to your target audience.
🌱 Be a social butterfly 🦋
Are you looking to build awareness, trust and credibility with your target audience? Creating regular content that is informative can allow you to share your message and start meaningful conversations. Your target audience needs time to get to know you and your marketing activities help you do this.
This could include thought leadership (e.g. guest blog posts) for industry publications, publishing tips or advice on social media channels like LinkedIn, Facebook etc. Not only are you building traffic, but you’re building an audience that is getting to know, like and trust you.
🌱 Soak up some sun:
Who doesn’t love to be in the spotlight?
If you have a story to tell and know how to pitch it at the right person, effective public relations can shine a light on your marketing efforts in a new way.
🌱 Add variety to your garden:
With the amount of people consuming content, creativity is incredibly important if you want to stand out. When was the last time you reviewed your content and tried something different to capture your target audience’s attention? Consumers are looking for something different, whether it’s a competition, shareable meme or a fun video.
Why not try a variety of marketing activities to attract your audience? It’s important to have both online and offline marketing activities that connect together to create a consistent and positive experience for your customers.
🌱 Stay fresh as a daisy:
With any great marketing it’s critical to know what’s working and what isn’t. You want to stay relevant and fresh, so knowing what activities to continue with and those to refresh will improve your success.
Why spend thousands of dollars of Facebook advertising when your target audience isn’t even on this platform?
🌱 Celebrate a bumper crop:
When implementing any marketing activities, one of the most crucial elements people forget are metrics. How do you know how effective your marketing is if you don’t review it?
Evaluating your marketing activities and measuring against your goals, helps you to know if you are flourishing or wilting. This can help you make more informed decisions on where to invest your marketing budget now and for the future.
Is it time to revitalise your marketing?
At Hadleigh & Co we are a professional marketing consultancy for small to medium sized businesses. We strive to understand our clients’ business to provide the right advice and successfully execute tailored marketing solutions that work. By investing in us, our advice could help you to prioritise and focus to effectively allocate your time and resources helping you achieve more return on investment from your marketing budget.
We have created three marketing packages to step you through the marketing and business development process from planning to delivery your key targets for successful growth. They can be tailored to suit the individual business needs.
Contact us today to book your free 30 minute business marketing consultation and explore how our services could help benefit your business. We will get to understand your business goals, the challenges you may be facing and what it is that you want to create to take your business further.