Seed to Sequoia


Malaysian-born Jocelyn Chong is an award-winning, #1 International Best-Selling Author, CEO and Founder of Seed to Sequoia. After a successful twenty-year career at Australia’s leading banks (where she generated over $200 million in revenue), she changed paths to pursue her true passion as a Certified Life and Business Coach.

Utilising her MBA and background in high-level sales, leadership and management, she has worked with over 500 entrepreneurs to date, teaching them how to earn with ease, attract dream clients, and create a life by design. Her mission is to help business leaders tap into their true purpose while scaling their business with feel-good strategies and intuitive guidance.

Her clients love her instinctive ability to uncover the core problems stifling their growth — and the practical tools she provides to unlock their full potential. She’s known for her fun, bubbly attitude and unapologetically ambitious dogma.

Jocelyn has been featured in Thrive Global, Digital Journal, FOX,, The Times and Finance News World. When she’s not empowering her clients, you can find her working on her own self-development, enjoying nature and planning her next getaway.

Idea Target Market

  • Business professionals and entrepreneurs in the following industries: banking, finance, marketing, sales, legal and banking
  • Individuals who want to level up and connect with their higher selves and live authentically;
  • They have out-grown the traditional approach to success and are aware those methods neither serve nor align with their soul’s mission;
  • They are ready to answer their true calling, use their voice and share their stories generously — to serve humanity with unconditional love and kindness;
  • They are committed to continuous growth and are willing to do the self-work required; so as to lead the way forward for others.

My Offers:

  • Immersion Equation Private Package (one-on-one coaching (for 6-12 months) to accelerate your business success, leading to brand elevation, scaled-up operations and six-figure incomes
  • Mastermind Programs with an intimate group of like-minded individuals: focused on boosting productivity and financial performance
  • Tailored Corporate Training Program/ Masterclasses  on a variety of topics for personal and professional development; Leadership, Time Management, Sales and Marketing, Public Speaking, Systems to Scale


Contact Person
Jocelyn Chong