After a bad experience in the corporate world I found myself over 50, unemployed and unemployable. I would never work for someone again but felt too young to retire.
Starting by selling unwanted items from around the house, made me realise that selling online was fun and made me think about business ideas for an online store.
I noticed that no one was marketing cooler bags to women. No matter how much I googled I could not find anything anywhere in the world that I would be happy to carry my wine in. So I decided I was going to create a handbag for my wine, I would take on the role of caring about what women carry their wine in.
Although having no handbag design experience I was clearly the perfect person to do this. Everyone knows I don’t like to miss an opportunity to have a glass of wine with my friends and family. There is nothing better than getting together for a glass of bubbles and a giggle. It’s good for the soul and cheaper than therapy. Women of the world, needed a solution.
On 30th October 2015 I had a product idea, brand name and tag line and Cool Clutch was born.
Very soon I realised that although my main focus had been wine, women were embracing Cool Clutch all over the world. They appreciated that finally there was a stylish cooler bag designed for them. Whether it was their lunch, makeup or medication to be kept cool, finally there was a stylish cooler bag and more excitingly it was combined with their handbag.