Your brand is the face of your company and should do all of the heavy lifting in terms of attracting customers and encouraging them to choose you. At Brandivine, we help companies define their Brand Story and communicate their message clearly and consistently.
We work with our clients to help them establish “remarkable” brands that add value to their customers’ lives and create opportunities for future growth.
We believe the critical step is to define your Brand Story. This is the story that draws customers to you and your business creating an emotional connection that builds trust. Once defined we take your Brand Story and we weave it into every aspect of your business and marketing to create consistency. Consistency reinforces trust and builds credibility. Then we leverage your credibility to create customer loyalty. Over time loyal customers become advocates for your brand. They talk about your brand in glowing terms to their family, friends and colleagues.
When loyal customers talk about your brand to others, it carries significant weight because it is seen to be independent. That’s where Seth Godin’s definition of “remarkable” comes into play.
“All it means is that someone decides that you are worth talking about, that you are worth making a remark about. And it is not up to you. It is up to them. So, if people choose to talk about you, then the word spreads. And if the word spreads, you don’t need to buy Super Bowl ads and billboards and bus shelter ads, because humans are telling other humans.”
Everyone seems to be a marketing guru these days, but few can back up their claims with over 35 years of experience. Our experience is broad based across industries and organisational structures and we’re ready to share our knowledge with you.