The discovery call isn’t where discovery happens anymore. By the time someone contacts you, they’ve usually done a fair amount of homework. They may have […]
Hoofprints are not always zebras. In fact, they are probably never zebras. Ian Betteridge, a British technology journalist, remarked in 2009 that “any headline that […]
In business, we often put enormous effort into what we say, our services, our credentials, our experience, and our pitch. But long after the details […]
Why LinkedIn is Crucial for Your Brand Today In today’s digital-first world, LinkedIn has become a cornerstone of professional branding. For individuals and companies alike, […]