When did you last review your marketing activities? This is a great time to refresh your marketing strategy and create an action plan in readiness for the coming year.
The uncertainty of the Covid pandemic has caused many businesses to quickly pivot their marketing campaigns and messages, put planned marketing activities on hold, and find different ways to connect with their audience. Now that we are getting back on track, it’s worth reviewing everything you have done and learned during the past two years.
Rejuvenate your marketing strategy
Review your recent marketing activities to see what worked and what didn’t. Make improvements to them or develop a fresh new campaign to ensure you stand out from the crowd.
Here are 8 top tips to revitalise your marketing and grow your business
🌱 Plant the seed
Are you ready to create a deeper connection with your audience?
Storytelling plays a big role in brand creation and helps your customers trust and feel connected to you and your business. It allows you to:
- communicate the meaning behind your brand
- share your knowledge and expertise
- show how you can help your clients
Nike and Apple are perfect examples of brands that use storytelling to create content that inspires interaction and curiosity.
🌱 Birds of a feather stick together
Do you know who your target audience is and how to attract them?
Understanding who your target audience is will help you:
- develop marketing messages that build a connection with your clientele
- determine which marketing activities will work most effectively
- define the type of content that works best for your business
🌱 Water, feed, fertilise
How will you grow if you don’t communicate with your people?
An ongoing relationship with your target audience helps to build a solid foundation that will continue to grow if you nurture it properly. Make sure you consistently send your marketing messages across a mix of marketing channels that are relevant to, and will engage, your target audience.
🌱 Be a social butterfly 🦋
Do you want to build awareness, trust and credibility with your target audience?
Creating regular informative content allows you to share your message, start meaningful conversations and build strong relationships. Ongoing, consistent marketing activities help your customers and prospective clients get to know you.
This content could include:
- thought leadership (e.g., guest blog posts) for industry publications
- publishing tips
- advice on social media channels like LinkedIn, Facebook etc.
Regular cross-platform content creates reach and traffic but, more importantly, builds an audience that is learning to know, like and trust you.
🌱 Soak up some sun:
Who doesn’t love to be in the spotlight?
If you have a story to tell and know how to pitch it at the right person, effective public relations (PR) can shine a new light on your marketing efforts.
🌱 Add variety to your garden
When was the last time you reviewed your content and tried something different to capture your target audience’s attention?
With so much content being consumed, creativity is incredibly important if you want to stand out. Consumers are captured by something different, whether it’s a competition, shareable meme, or a fun video.
Vary your online and offline marketing activities to see what works best. But make sure they are connected to create a consistent and positive experience for your customers.
🌱 Stay fresh as a daisy
Why spend thousands of dollars on Facebook advertising when your target audience isn’t even on this platform?
With any effective marketing, it’s critical to know what’s working – and what isn’t. To stay relevant and fresh, and improve your success, review your strategy to determine which activities to continue with and those you wish to revamp.
🌱 Celebrate a bumper crop
How do you know how effective your marketing is if you don’t review it?
When implementing any marketing activities, it is crucial to review and understand your metrics.
Evaluating your marketing activities and measuring them against your goals helps you to determine if you are flourishing or wilting. This can help you make more informed decisions on where to invest your marketing budget – now and in the future.